There are tens of hundreds of SEO firms promising all kinds of results to the buyers but the truth is that the difference in the quality of work is staggering. Therefore, it is important to choose the right online marketing company to ensure that your website maintains its rankings over the long run.
Many businesses make the mistake of hiring the first company they come across while searching online. This is one of the worst ways to hire a SEO company. So, if you have been looking to hire the services of a SEO agency, here are the three secrets to hiring the right Search Engine Optimization company.
Results are everything in search engine optimization world. In other words, you need to ask the company about the results they have achieved for their current clients as well as previous clients. Ask them to share with you a list of their current as well as previous clients for reference purposes. Professional companies do not have anything to hide and will gladly share list of clients.
You should talk to those clients and ask them about their experience in working with that particular company. You should also go to the Internet and check the rankings of their clients to find out more about their claims. While there are a number of online marketing companies that use underhanded tactics for ranking their clients, the truth is that these rankings do not remain in the long run. So, you need to hire a company that has maintained top rankings for their clients for more than a few months at a time.
Another important thing you need to ask them about is the metrics they are going to use. Keep in mind that it is important to use measurable metrics to ensure that the company is working on your website. The metrics to be used may include number of visitors, rankings for some important keywords, number of authority back links or a combination of these and some other factors. Ideally, they should send a weekly or monthly report to you outlining the work they have done and their plans for the future.
You should stay away from companies that promise top rankings within the next two weeks. Keep in mind that search engine optimization is a long-term strategy and it takes a long time for any professional company to achieve results. So, if any company is promising you top rankings within the next two weeks or four weeks, it means that they are going to use techniques that are not liked by search engines.
These techniques do more harm than good in the long run and search engines have penalized the websites that use such techniques. So, choose a company that offers a realistic timeline for delivering results. Most of the times, a campaign can take anywhere from 6 to 18 months for achieving results.
One common tactic used by many unprofessional companies is that they promise huge traffic to the business owners but do not specify the kind of traffic they are going to get. There are a number of key words that are easy to rank for but completely irrelevant to your business. For instance, if you want real estate leads, you want your website to rank for real estate terms in your area and you are not going to get any useful leads if you are ranking for funny cat pictures.
In other words, you can get a lot of traffic for completely irrelevant phrases but you are not going to make any money from those rankings. So, you need to make sure that the keywords they are going to work on are relevant to your business and have sufficient number of searches.
Overall, these are some of the things that you need to keep in mind while hiring the services of a SEO company. Keep in mind that SEO is a long-term investment that is going to benefit you for a long time to come. So, do not work with agencies that promise attractive short-term rankings as they will do more harm than good and may also get your website de-indexed or heavily penalized.