Pinterest is one of the most difficult social media platforms to utilize properly. It requires a fine touch and a constant upkeep. Because it wasn’t one of the first social media platforms to emerge, there are plenty of people who simply haven’t been introduced to the format. However, the Pinterest universe is a great way for a consumer driven business to harness the attention of potential purchasers. It’s also a great way to build a brand, circulate information about the company’s vertical and exchange information with potential brand partners.
Pinterest works on the premise of, essentially, a tack board. Imagine that you have a tack board that is blank, to which you can pin photos of anything at all. Your friends can see your tack board, or you can show your friends just specific things you’ve pinned. That’s it – Pinterest in a nutshell. So how can that concept be applied to the business that wants to build a social media presence?
Pinterest is great at creating conversation
When there’s an image that starts circulating on Pinterest, it can bring together different groups of people who would otherwise never have known they exited. There are people who like certain styles of clothing, and populate their Pinterest board with those fashions. Others who are likewise interested will find that board, and might pin some of the same items. This creates a conversation centered on shared interests.
Pinterest groups are very loyal
Depending on what you sell or offer, Pinterest has a group of people who are already interested in it. The available bandwidth for new or more complex conversations to take place. When McDonald’s tried enacting an off-premise drive thru order taking system, patrons rebelled and they’re hasting it just had a strep throat. It’s all very exciting.