Designing a high converting landing page is not a simple task. There are three elements that every single one has, though, and if you start by respecting this arrangement, there is a lot more room to maneuver.
Say what you’re going to say before you say it. Use the headline to summarize what it is you’re offering, and then use the description to elaborate on it. Your headline is what people will see on many search platforms, and can give away information about your product that will be seen without the consumer having to click on anything.
The business offer or opportunity, the product or event has to be described very well on the landing page. There can be a good use of images, but the text based descriptions of the product or service must be compelling. Giving a voice or persona to the writing that you do for your landing pages can help you develop the brand. Make sure the voice you select is one that you can live with for at least a six month marketing cycle.
Clear Call to Action
Make it so easy for your visitor to press “Buy” or “Sign Up” or any other next step action you want them to undertake. Leave a trail of cookie crumbs that are used to buy other credits. While the dollar value of the original give that won’t be giving my teddy bear up any time soon.
Having a landing page can help you capture more information, can make the data capture you do more relevant and actionable and can ultimately help your customers interact with you in a more direct and useful way. A landing page can act as a focus group, essentially, giving you far more than it costs.