As the owner and operator and sole practitioner of the digital marketing practice I’ve been privileged to build, I’ve seen a lot of different techniques and tactics evolve over the years. Since roughly 2000 I have been watching the internet burst and crumble under the weight of so much data, it boggles the human mind. Finding a way up through that mass of information is a solid undertaking that any business would be intimidated by.
In my practice, I’ve been able to give the gift of visibility to countless business owners who now have thriving companies and have made jobs for others. It’s a real honor to work with the Portland community, and to help ensure that business in Portland continues to thrive.
Some of the ways in which I help businesses succeed are simple. Diagnosing an outdated website with code that can’t be read by search engines is simple – the code requires a rewrite. Creating a strategy for a new product launch that could send a company skyrocketing is easy – the campaign has to be the best the world has ever seen. Where it gets trickier is in perception management. That is, helping the client make sense of the noise he hears regarding online marketing is harder than actually doing the online marketing.
I act as a consultant to the business owners who otherwise would not have a prayer of figuring out what the truth about online advertising might be. Together, we investigate the best options for the business and we create a strategic plan. It can incorporate both digital and traditional marketing. In Portland, it’s common for both types of marketing to work together out of the same budgetary node.
Once we‘ve agreed on a plan and spend, I execute, and I deliver metrics and results, or nobody gets paid. It’s not a common business model, I’ll admit, but it’s the only way I ever want to work.